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Plugging your music into radios since 2008

Hello Friend,

My name is Thomas, and I was born in 1981 in a small town in the southwest of Germany.

After over a decade of playing guitar in rock bands and touring across Europe, I found myself transitioning into the world of radio PR in 2008, working from a small agency in Hamburg where I sent out new music to radio stations nationwide.

Since then, I have never looked back.

Prior to founding Head of Radio (HOR), I worked with renowned companies such as Public Music & Media (formerly Public Propaganda), PIAS, and Universal/Caroline, which is now part of Virgin Music.

My base is a 200m² creative space in the heart of Berlin, where I have ample room to work, create, explore, and celebrate both the arts and music.

Please feel free to explore my references and the projects I have been involved with to gain a deeper understanding of my work.

I am happy to answer any questions you may have.

Cheers,
Thomas

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HEAD OF RADIO

CURRENT PROJECTS

as of 04/2025

Aitch

Alvaro Soler*

Amy Macdonald*

Bad Bunny*

Claptone*

Drangsal

Ennio

Fyne
Grayscale

Hunter Metts

Imran

Jeremy Loops

Makko*

Marc Atlas*

Mark Ambor*

Matt Simons*

Miksu / Macloud*

Mt. Joy

Rachel Chinouriri

Shouse*

Tanner Adell

Thunder Jackson

Tom Gregory*

Turnstile


*in a Tag Team with Manuel Pahle

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SOME REFERENCES


187 Straßenbande, Agnes Obel, alt-J, Band Of Horses, Basement Jaxx, Bear's Den, Beastie Boys, Blake Mills, Blanco Brown, Blu DeTiger, Callum Beatie, Caribou, Cautious Clay, Chet Faker, Childish Gambino, Cloud Nothings, Coma, Crystal Fighters, Curse, Cypress Hill, Death From Above 1979, Denzel Curry, Digitalism, Dinosaur Jr., Disarstar, DJ Snake, Drangsal, Editors, Edwin Rosen, Emigrate, Ennio, Fil Bo Riva, Flo Rida, Frances Forever, Frank Carter & The Rattlesnakes, Get Well Soon, Ghost, Glass Animals, Holy Fuck, Idris Elba, Iggy Pop, Interpol, Jeremy Loops, Jonathan Wilson, Justice, Kate Tempest, Kelvyn Colt, Kontra K, Kool Savas, Lil Dicky, Loyle Carner, Lykke Li, M-22, Majan, Metronomy, Milky Chance, Morcheeba, Niklas Dee, Nura, One Republic, Oscar Jerome, Otzeki, Peso Pluma, Pixies, Regard, Rejie Snow, RY X, Sean Paul, Seeed, Sofi Tukker, Sophie Hunger, Stefflon Don, Superorganism, SXTN, Tame Impala, Temples, Texas, The 1975, The Flaming Lips, Tokio Hotel, Travis, Trettmann, Trevor Daniel, Two Door Cinema Club, Underworld, Van Morrison, Vintage Culture, Vivii, Wiley, WhoMadeWho, Yolanda Be Cool, Ziggy Alberts and many more...
 

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GERMAN AIRPLAY CHARTS #1‘s & #2’s

Mark Ambor - "Belong Together" (Hundred Days/Virgin) // #01 APC

Yolanda Be Cool - "We No Speak Americano" (Superstar)* //#01 APC

Lykke Li - "I Follow Rivers (Magician Remix)" (Warner) * //#02 APC

Milky Chance- "Stolen Dance" (PIAS) ** //#02 APC

*together with Manuel Pahle

** together with Mitja Bruch

 

GERMAN TOP 50 SINGLE AIRPLAY

(selection)

Edward Maya - "Stereo Love" (Universal)* //#10 APC

R.I.O. - "Turn This Club Around" (Kontor)* //#11 APC

Flo Rida - "Good Feeling" (Warner)* //#11 APC

DJ Antoine - "Welcome To St. Tropez" (Kontor)* //#15 APC

DJ Antoine - "Ma Chérie" (Kontor)*//#22 APC

Milky Chance - "Down By The River" **(PIAS) //#28 APC

Both - "Straight Outta Line" (PIAS)** //#35 APC

Crystal Fighters - "You & I" (Single, PIAS) **//#38 APC

Jeremy Loops - "Til I Found You" (Decca/Universal) //#40 APC

Blanco Brown - "The Git Up" (BMG) //#48 APC

SEEED - "G€LD" (BMG) //#50 APC

*together with Manuel Pahle

** together with Mitja Bruch

 


GERMAN TOP 100 SINGLE AIRPLAY

(selection)

 

SEEED - "Ticket" (BMG) //#52 APC

Trevor Daniel - "Falling" (Interscope) //#52 APC

M-22 - "Good To Be Loved" (Caroline) //#62 APC

Laserkraft 3D - "Nein Mann" (WePlay)* //#66 APC

Milky Chance - "Flashed Junk Mind" **(PIAS) //#70 APC

Lil Dicky - "Freaky Friday (Ft. Chris Brown)" (BMG) //#72 APC

Joseph J. Jones - "Gospel Truth" (Communion) //#75 APC

Kontra K - "Soldaten 2.0" (BMG) //#76 APC

Kool Savas - "Deine Mutter" (Essah Entertainment) //#79 APC

Digitalism - "Wolves" (PIAS) **//#84 APC

Robert DeLong - "Long Way Down" (Glassnote) //#85 APC

MAJAN - "Tag Ein Tag Aus" (Schere Stein Papier) //#86 APC

Andy Burrows - "Hometown" (PIAS) **//#89 APC

Ennio & Nina Chuba - "Fühlst Du Gar Nichts" (Orgel Enterprise)//#93

Kontra K - "Diamanten" (BMG) //#98 APC
Mark Atlas - "Falling Like A Stone" (Virgin) //#99

Glass Animals - "Life Itself" (Fiction) //#99 APC

Jeremy Loops - "Freak" (Kartel) //#100 APC

*together with Manuel Pahle

** together with Mitja Bruch

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REMARKABLE ALBUM CAMPAIGNS A -Z  

(selection)

 

187 Strassenbande, Sampler IV (AUF!KEINEN!FALL!) //#01 German Album Charts

The 1975, Notes On A Conditional Form (Dirty Hit/Polydor)//#36 German Album Charts

The 1975, A Brief Inquiry Into Online Relationships (Dirty Hit) //#57German Album Charts

Agnes Obel, Aventine (PIAS) //#24 German Album Charts

alt-J, s/t (Infectious), //Mercury Prize Winner

alt-J, This Is All Yours (Infectious), //#08 German Album Charts

Band Of Horses, Why Are You OK (Interscope)//#72 German Album Charts

Basement Jaxx, Junto (PIAS)

Basement Jaxx, Scars (XL Recordings)

Bear‘s Den, Red Earth And Pouring Rain (Communion)//#26 German Album Charts

Beastie Boys, Hot Sauce Committee Part Two (Capitol Records) /#03 German Album Charts

Blake Mills, Heigh Ho (Verve)

Caribou, Suddenly (City Slang) //#25 German Album Charts

Chet Faker, Built On Glass (Future Classic)

Childish Gambino, Awaken, My Love! (Glassnote)

Cloud Nothings, Here And Nowhere Else (Wichita)

Crystal Fighters, Cave Rave (Different)

Curse, Die Farbe Von Wasser (Indie Neue Welt) //#02 German Album Charts

Cypress Hill, Elephants On Acid (BMG)//#26 German Album Charts

Dead Can Dance, Anastasis (PIAS)//#07 German Album Charts

Denzel Curry, Imperial (Loma Vista)

Death From Above 1979, The Physical World (Last Gang)

Dinosaur Jr., I Bet On Sky (PIAS)

Drangsal, Harieschaim (Caroline)//#26 German Album Charts

Editors, The Weight Of Your Love (PIAS)//#04 German Album Charts

ENNIO, Schlaraffenland (Orgel Enterprise/The Orchard)//#06 German Album Charts

Ferris MC, Asilant (Caroline)

The Flaming Lips, Terror (Bella Union)

The Flaming Lips, Peace Sword (Bella Union)

The Flaming Lips, 7 Skies H3 (Bella Union)

The Flaming Lips, With A Little Help From My Fwends

Fynn Kliemann, Nie (TwoFinger Records)//#01 German Album Charts

Get Well Soon, Love (Caroline)//#16 German Album Charts

Ghost, Meliora (Spine Farm) /#19 German Album Charts

Ghostpoet, Some Say I So I Say Light (PIAS)

Glass Animals, How To Be A Human Being (Caroline)

Half Moon Run, Sun Leads Me On (Glassnote)

Health, Death Magic (Loma Vista)

Iggy Pop, Post Pop Depression (Caroline)//#08 German Album Charts

Interpol, El Pintor (Soft Limit)//#11 German Album Charts

Jeremy Loops, Critical As Water (Kartel Music Group)

Jonathan Wilson, Fanfare (Bella Union)

Justice, Audio, Video, Disco (Ed Banger)//#67 German Album Charts

Kate Tempest, Let Them Eat Chaos (Caroline)//#74 German Album Charts

Kitty, Daisy & Lewis, Third (Sunday Best)//#26 German Album Charts

Kontra K, Sie Wollten Wasser Doch Kriegen Benzin (BMG)//#01 German Album Charts

Kontra K, Erde & Knochen (BMG)//#01 German Album Charts

Kontra K, Gute Nacht (BMG)//#01 German Album Charts

Kool Savas, KKS//#01 German Album Charts

Loyle Carner, Yesterday‘s Gone (Caroline)

Meat Loaf, Braver Than We Are (Caroline)//#07 German Album Charts

Metronomy, The English Riviera (Because Music)

Milky Chance, Sadnecessary (Lichtdicht/PIAS)//#14 German Album Charts

Natalie Prass, s/t (Caroline)

Pixies, Indie Cindy (PIAS)//#10 German Album Charts

Rejjie Snow, Dear Annie (BMG)

R.I.O., Turn This Club Around (Kontor)//#03 German Album Charts

RY X, Berlin EP (Infectious)

SEEED, BAM BAM (BMG)//#02 German Album Charts

Simple Minds, Acoustic (Caroline)//#39 German Album Charts

Sophie Hunger, Supermoon (Caroline)//#06 German Album Charts

Steven Wilson, To The Bone (Caroline)//#02 German Album Charts

Superorganism, s/t (Domino)

SXTN, Leben am Limit (JINX Music)//#08 German Album Charts

Tame Impala, Currents (Fiction)//#25 German Album Charts

Temples, Sun Structures (Heavenly)

Texas, The Conversation (PIAS)

The Darkness, Hot Cakes (PIAS)//#16 German Album Charts

Trettmann, #DIY (Soulforce)//#17 German Album Charts

Trevor Daniel, Falling (Interscope)//#06 German Album Charts

Truemmer, s/t (PIAS)

Two Door Cinema Club, Beacon (Kitsuné)//#21 German Album Charts

Underworld, Barbara Barbara, We Face A Shining Future//#44 German Album Charts

Van Morrison, Keep Me Singing (Caroline)/#05 German Album Charts

 

AWARDS

 

New Music Award
(The New Music Award is a prize for young musicians and bands in

Germany and a joint production of all young ARD radio stations.)
MAJAN 2019 (Winner)

ENNIO 2022 (Winner)*w/ Fabian Weingart

 

PREIS FUER POPKULTUR

(German” Mercury/Grammy” Award, domestic artists only)

Drangsal 2016 (Winner Newcomer Of The Year)

Sam Vance Law 2018 (Winner Newcomer Of The Year)
Trettmann 2018 (Winner Album, Solo Artist, Song)

 

1LIVE KRONE

(most important public radio award, domestic artists only)

Milky Chance 2014 (Winner Newcomer Of The Year)
Kontra K 2017 (Nominee Best Hip-Hop/Rap Act)

SXTN 2017 (Nominee Best Hip-Hop/Rap Act)
Kontra K 2018 (Winner Best Live Act)

Kontra K 2018 (Nominee Best Hip-Hop/Rap Act)
Fynn Kliemann 2018 (Winner Best Newcomer)
Nura 2018 (Winner Best female Artist)

Nura 2018 (Nominee Best Newcomer)

Trettmann 2018 (Nominee Best Album)
Seeed 2019 (Nominee Best Act national)

Kontra K 2019 (Winner Best Hip-Hop/RapAct)

Seeed 2020 (Winner Best Band)
Kontra K 2020 (Winner Best Hip-Hop Act)

Kontra K 2021 (Winner Best Hip-Hop Act)

ENNIO 2024 (Nominee Best Alternative Song)

RADIO REGENBOGEN AWARD

(biggest German private radio award, international artists)

Milky Chance 2014 (Winner Newcomer Of The Year)

Mark Ambor 2025 (Winner Newcomer Of The Year)

 


 

RADIO OFF-AIR-EVENTS

 

SWR3 NEW POP FESTIVAL

Crystal Fighters 2013 (Main Stage)

Tor Miller 2015 (Side Stage)

Joseph J. Jones 2017 (Side Stage)
Jeremy Loops 2018 (Main Stage)
Mark Ambor 2024 (Main Stage)
Ennio 2024 (Main Stage)

 

NDR2 SOUNDCHECK FESTIVAL

Joseph J. Jones 2017 (Open Air Stage)
Jeremy Loops 2018 (Main Stage)

 

1LIVE …

Kontra K 2017 @ Essen
Trettmann 2018 @ Moenchengladbach

Jeremy Loops 2019 @ Gelsenkichen
Ennio 2024 @ Bochum

 

Kieler Woche

Kontra K 2018 (Mainstage, Headliner, R.SH/Delta Stage)


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LISTENING SPACE

I have a vintage high-end stereo system that will blow your mind.

I do vinyl listening session, sometimes in collaboration with Hamburg based radio station byte.fm

and also special events with musicians, labels and friends where we listen to whole records. Please hit me up if you're interested!

Speakers:

Altec Lansing A7 parts in a new custom 620 cabinet with custom crossovers and JBL 075 super tweeters
Check here!

 

Tube Amps:

McIntosh C22 pre-amp(1967)

Toolshed "Transcendence" 300b power amp

 

Turntable:
EMT 930st broadcasting/studio record player w/ TD15 system
Nottingham Analogue Spacedeck w/ Ortofon SPU system

 

Cables:
Western Electric (new old stock)

CONTACT

thomas@headofradio.com

+49 160 46 52 885
HEAD OF RADIO

THOMAS FRIEDMANN
c/o NBB GALLERY GmbH

KARL-MARX-ALLEE 85
10243 BERLIN

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©2025 HOR - RADIOPROMOTION, BERLIN 

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